Carla Barnhill

I'm a firm believer that content strategy doesn't have to be complicated: Listen to your audience, understand what they need, then create the right kind of content to show them how you meet that need. To me, this is deeply empathetic work that's as intuitive as it is data-driven. These projects are a sample of the ways I've used good storytelling to inspire, equip, and excite an audience.

United Responds to the Killing of George Floyd: A collection of statements, reflections, and resources

In the wake of the death of George Floyd while he was detained by Minneapolis Police officers, and the local and global calls to address systemic violence against Black lives, my team compiled statements, reflections, articles, petitions, educational resources, and a list of community funds to keep the United community informed and engaged in activism around issues of justice central to the organization's core values.